Posted by By SME at 31 January, at 00 : 30 AM
Coca-Cola has taken a unique approach to the Super Bowl 2012 commercial line up. At this point the Coca-Cola Company does not even know how the super bowl commercial will end up.
First Coca-Cola “The Catch” has two versions. The bears in the commercial will be cheering for the team that is losing at the time the commercial airs. This of course is assuming the game is not tied at the time. The bears will be featured on a website throughout the game. As they sit on their sofa made of snow in an arctic cave, they will react to plays on the field including referees’ calls and even commercials. At the same time, viewers can send tweets and emails to the bears with questions and comments, getting the bears responses. This should be interesting how it will turn out.